Looking for a dream house?
“Real AIstate” is a site-specific intervention work structured in three phases—"Alternative Ideal Home”, “Marketing Suite”, and “Real AIstate”.
Using MidJourney and DALL-E 3 in ChatGPT, the project designs interior spaces that begin as visual images and evolve into three-dimensional sculptural installations, eventually transforming into a live performance format. These strategies are used to reveal how developers, interior designers and consumers construct, manipulate and project their desire to each other in the industry.
Unlike the standard process, this process begins by researching desires, then creating a room tour advertisement video, and building the physical space at the end.
The work explores how our material desires for physical spaces are projected into both online and offline advertisements, and how these advertisements, in turn, shape our perceptions of these objects—essentially solidifying our sense of happiness within them.
i. Alternative Ideal Home
Reflecting The Public's Desire.
The room tour video where I perform as a “super broker” in a parody style, also functions as an advertisement for the “dream home.”
It draws on text data from site hoardings, video games, Instagram, and ChatGPT, turning these sources into prompts written in the logic that I design for AI tools—Midjourney and DALL-E 3. This process generates scenes that feel both familiar and uncanny, reflecting society’s collective desires.
It is a physical advertisement version with acrylic to mimic the displaying in real estate agencies. Suzie Chen, print, acrylic, 29.5 x 21.5 cm, 10pcs
I ask ChatGPT to offer me 50 words commonly shown in house deco and room tour videos, collecting some names present in the Sims at the same time. Then I built my own dictionary with these words divided into categories of “trendy, good taste, posh, exotic, precious material, advanced tech, famous designers/brands” to generate the prompts for Midjourney and DALL.E 3 in certain logic randomly and unlimited.
ii. Marketing Suite
Marketing Suite 302, 2024, Suzie Chen, Photography, Camera OP: Tom Hall, 30 x 18 cm
Reversed Interior Design.
A video installation combined with a 1 to 2 scale corner space model in terms of one of the virtual scenes in the video, “Alternative Ideal Home”, and merged with the video itself.
Marketing Suite 301, 2024, Suzie Chen, Photography, Camera OP: Tom Hall, 30 x 18 cm
Marketing Suite 303, 2024, Suzie Chen, Photography, Camera OP: Tom Hall, 30 x 18 cm
Marketing Suite 206, 2024. Digital collage, 160 x 80 cm, background image credits to Joshua Bratt / Alamy Stock Photo.
The name “Marketing Suite” also implies the intervention when I put it in front of the Embassy Gardens in London. The site features the ‘sky pool’, a unique glass-bottomed pool that connects two buildings in the development, embodying the privilege that only significant wealth can afford.
Marketing Suite 100, 2024, Digital collage 160 x 80 cm background image credits to Steve Tulley / Alamy Stock Photo
Marketing Suite 109, 2024, Digital collage 160 x 80 cm background image credits to Steve Tulley / Alamy Stock Photo
iii. Real AIstate
The Roles that Weave Our Dreams.
"Real AIstate" is a site-specific intervention where I put my live performance onto the installation work, "Marketing Suite". I situate myself as a super broker and the builder at the same time, to blur the two different roles and the ambiguity inside and outside the frame of the room tour video.
The rack is in the shape like scaffolding and safety net, bringing the situation of construction site in the environment. And the part showing scenes is displayed by TV installed behind the arch of the model.
The audience coming for "house visiting" is positioned as participants in the act of viewing the property which is under construction. Before the performance starts, the audience will be asked to wear safety hats and receive the brochure of the property floor plan from me.
Artistic Research